What Will The Conference Cover?

Chaired by Jeya Henry, professor of human nutrition at Oxford Brookes University, The Future of New Product Development 2009 will address all aspects of the new product development process from how to decide which healthy ingredients to use, to how to work with third parties to get winning products from concept to launch more quickly. Speakers will address the following questions:

• Which functional ingredients have a long-term future?
• How has the economic downturn affected consumers' spending habits?
• How can suppliers work more effectively with retailers to meet consumer needs?
• How can manufacturers optimise the NPD process to deliver a better ROI, faster?
• What does "open innovation" mean in practice?

Who Should Attend?

The Future of New Product Development 2009 is a must-attend event for anyone involved in the product development process, from NPD managers and food technologists to marketing managers, R&D managers, nutritionists and regulatory experts.

Benefits of attending

• Exclusive research and consumer insights from AC Nielsen
• Case studies presented by Unilever, Heinz and Foster's Bakery
• The latest research findings on diet and health from leading academics
• A ´heads up´ on new developments in functional food ingredients
• Practical advice from The Co-operative Group on successful NPD in an economic downturn